Korea Business News Agency - NSP NEWS AGENCY.

(Seoul=NSP News Agency) Hanah Choi Journalist = LG electronics introduces 'LG Signature', an integrated brand to occupy ultra premium home appliances market.

LG Signature is an integrated brand which encompasses only LG ultra premium home appliances and which aims at ▲The best performance focused on the essence ▲Refined beauty ▲ innovative usability.


This is first time that LG Electronics releases an integrated brand which encompasses multiple home appliances.

LG Electronics is planning to open 'LG Signature' for the first time at 'CES 2016', the world's the biggest home appliances exhibition being held in Las Vegas from 6th to 9th of next month.

They are also planning to release the brand for the major premium markets such as North America, Europe and South Korea in the first half of the next year.

LG Electronics has actively applied new design and innovative technology in order to maximize timeless essential value. They will apply 'LG Signature' to begin with ▲OLED TV ▲Refrigerator ▲Washing Machine ▲Air Purifier and will expand to other product line in a selective way.

NSP News Agency/NSP TV Hanah Choi Journalist, hana1914@nspna.com
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