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(Seoul=NSP News Agency) soon ki Lee Journalist = Lotte Chairman Shin Dong-bin stepped up efforts to secure digital executive ability, focusing on the metaverse business.

On the morning of the 22nd, Lotte held a metaverse meeting where key management participated and discussed the group’s pending issues and business strategies.

Chairman Shin said, “If we overcome our fears and go ahead, we can become the standard.” and added, “Let’s try to make the Lotte Metaverse the standard in the virtual convergence world where we have to live before Mars.”

Lotte plans to lead the metaverse market with an ‘ultra-realistic metaverse life platform’. Lotte Information and Communication is preparing a due diligence-based metaverse service by acquiring Caliverse Inc. The goal is to create a business model in connection with Lotte affiliates based on ultra-realistic content.

In particular, it plans to develop a metaverse platform with a payment function and introduce beta services as early as the second quarter of this year.

Lotte Ventures is expanding investment in metaverse and VR-related startups. It has invested in Retinal, an AR glass maker, Virnect, an industrial VR solution company, and Fassker, a platform that provides virtual showrooms for 3D technology.

The movement of each affiliate is also active. Lotte Home Shopping recently launched a virtual digital clothing brand for the first time in the home shopping industry. ‘Meta Live Studio’, which implements live commerce into a three-dimensional virtual world, is also scheduled to open within this year. Lotte Food is strengthening communication with the MZ generation by introducing brand games using the metaverse platform.

NSP News Agency soon ki Lee Journalist s8789@nspna.com
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