NSP NEWS

(Seoul=NSP News Agency) jonghyuk Kim Journalist = Sulbing said on 26 that they opened the first Sulbing of Wenjing Rd. (430㎡,168 seats) on 24 and the second Sulbing of Wanda Square(397㎡,150 seats) on 25 local time. They are on the main street of Guangzhou city, capital of Guangdong province.

This market expansion into Guangdong province was enabled through the business agreement with Guangzhou Feilong Company. Because Guangdong province is near Hongkong, they expect its advance to Hongkong also starts soon.

“There is the huge influx of people and a variety of food cultures in Guangdong, which will work for the overseas extension of Sulbing”, said Hyun-bum Kim, vice president.
He said that they will more concentrate on introducing the taste of Korean desert through the strong points of Sulbing own such as differentiated menu, high quality ingredients and a luxurious store atmosphere.

Guangzhou Feilong Company, on the other hand, is a leading clothing maker in China. It entered into the food and beverage businesses through Sulbing.

To manage stably and strengthen specialty of the food and beverage businesses, the China Guangdong business office was opened by establishing 'Guangzhou Sulbing food and beverage management Company'. Starting with this opening 2 stores, it plans to open 150 stores in Guangdong province within next 5 years.