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satisfaction of delivery app, ‘Serving Food Service’ relatively low

NSP NEWS AGENCY, By jonghyuk Kim Journal, 2015-11-12 01:31 END7
#배달앱 #배달통 #배달의민족 #요기요

(Seoul=NSP News Agency) jonghyuk Kim Journalist = The Korea Consumer Agency(the president Kyeon-pyo Han) issued investigation the level of customer satisfaction on three delivery apps which are most popular.

 The average level of satisfaction is 3.42 points (full marks 5). The “Baedal tong” takes the first position by getting 3.47 the highest score, the second one is the “Baedal'ui minjok"(3.43 points) and the “Yogiyo” (3.37 points) follows them.

The difference of satisfaction draws attention between the sections ‘Order System on the app’ and ‘Serving Food Service’. The satisfaction are comparatively good in ‘Order System on the app’ sections, including ‘Offering the Information’ (3.59 points) such as providing new information and easiness to search information, and ‘Order / Delivery’ (3.57 points) such as easiness to pay and informing after order.

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 However, the sections related to ‘Serving Food Service’ get low score relatively. The section ‘Keeping promise’ about trust in delivery time, food and taste, and delivering the same food as on the app, gets 3.40 points. The section ‘Customer reception’ about immediate dealing with problems gets 3.37 points, which is comparatively low.
Between using the app and telephone calling for ordering food, customers feel bigger differences in the amount of food and fringe benefit (discount, coupons and additional food for free) than in the taste and ingredients.

About the amount of food, more 11.1% customers think that ‘telephone order’ (25.9%) is better than ‘app order’ (14.8%).

NSP News Agency/NSP TV jonghyuk Kim Journalist, awake12@nspna.com
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