(Seoul=NSP News Agency) soon ki Lee Journalist = Hite Jinro Co., Ltd. said it has selected, LEEDEYEON, a living-tech company and DevHead, a sports quiz game company, as investment destinations and signed equity investment contracts on the 3rd and 10th, respectively.
Since it was selected as the first corporate angel investor in Korea in October last year, Hite Jinro made its first equity investment in AppaCompany Co., Ltd, which carefully selects and sells delicious restaurant menus, in May.
LEEDEYEON, with which Hite Jinro has signed an equity investment this time, aims to become a creative living-tech company in the smart home field, and is set to launch new products such as diffusers and cleansers after the representative product, Cork Speakers.
In addition, DevHead, which provides sports quiz game services at the same time as watching sports games, is set to launch a baseball game service in July and plans to expand the service to various sports events in the future.
“We plan to continue to secure new growth engines through the establishment of various investment portfolios,” said Huh Jae-kyun, executive director of Hite Jinro’s new business development team, “We will expand our investment to overseas startups as well as domestic companies.”
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