Samsung starting off the campaign ‘What’s on the Serif?’
NSP NEWS, By jeonghyun go Journal
END7, Read 0(Seoul=NSP News Agency) jeonghyun go Journalist = Samsung Electronics will start off its campaign ‘What’s on The Serif?’ for its lifestyle TV, The Serif by cooperating with a popular brand on 27th of July.
For the campaign, LEGO, Jo Malone London, AMOREPACIFIC, Heinz, GoolyGooly, Alessi, and Callaway Golf will get involved.
Samsung Electronics will showcase the Serif with products or characters from these participating companies, and will post on their instagram with hashtags. Samsung Electronics said “Consumers in the era of a braun tube used to show their creativity by setting up picture frames and everything on TV.”, and added “It inspired us to start off the campaign by adding some nostalgic vibe to the Serif.”
For the campaign, LEGO, Jo Malone London, AMOREPACIFIC, Heinz, GoolyGooly, Alessi, and Callaway Golf will get involved.
Samsung Electronics will showcase the Serif with products or characters from these participating companies, and will post on their instagram with hashtags. Samsung Electronics said “Consumers in the era of a braun tube used to show their creativity by setting up picture frames and everything on TV.”, and added “It inspired us to start off the campaign by adding some nostalgic vibe to the Serif.”
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Meanwhile, Samsung plans to incoporate a wide variety of commercial benefits for their consumers into the campaign.
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