(Seoul=NSP News Agency) soon ki Lee Journalist = HiteJinro said that it is showing tangible results as a result of focusing on various marketing activities to attract consumers in Vietnam and Cambodia, the young and dynamic markets of the national average age of 20s and 30s.
HiteJinro is expanding its market size by recording an annual average growth of 26% and 43% in the export sector of soju in Vietnam and Cambodia, respectively, for four years from 2016, when it declared globalization of soju, until 2020.
HiteJinro plans to continue marketing activities to target MZ generation this year. HiteJinro opened its ‘2nd JINRO BBQ store’ in the downtown area of Bac Ninh, Vietnam in January.
This is to target Phu nu tan thoi(high-income women born in the 1990s) who are highly interested in Korean soju culture along with the Korean Wave. The company is also actively targeting the market with various marketing strategies, paying attention to the high interest and loyalty to Korean products due to the influence of the Korean Wave in Cambodia.
In addition to focusing on managing store products by deploying Jinro personnel in home channel, local Cambodian accounts are attracting attention by promoting on the streets with Rolls-Royce vehicles wrapped with Jinro product images. Currently, it is actively marketing online and offline such as TV advertising and SNS promotion with IU as a model.
NSP News Agency soon ki Lee Journalist firstname.lastname@example.org
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