(서울=NSP통신) soon ki Lee Journali = LG Electronics recently supplied a 55-inch(screen diagonal length of about 138 cm) transparent OLED signage(model name: 55EW5F-A) to Crown Coffee, which is located on the first floor of Plaza Singapura, a large shopping mall located on Orchard Road, Singapore’s largest shopping street.
This is an unmanned store where you can order drinks through a kiosk, an unmanned terminal, or a dedicated app. LG Electronics installed a transparent OLED signage in front of the store’s booth.
The transparent OLED signage catches the eyes of shoppers passing by by showing promotional videos of the store or one making coffee over the screen.
Transparent OLED signage is especially useful in places that require interaction with customers, such as hotel check-in counters and store consultation booths, with the increasing importance of non-face-to-face services.
It can be installed in museums, subways, and studios to induce customer interest, and can be used in the interior of autonomous vehicles or aircraft cabins in the future.
Unlike LCD signage, transparent OLED signage is a product that maximizes the strength of OLED, in which each pixel emits light by itself without the need for a backlight.
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