NSP NEWS

(Seoul=NSP NEWS) = Samsung Electronics has maintained its position as the global leader in the soundbar market for the 11th consecutive year.

According to market research firm Futuresource, Samsung Electronics recorded a 20.1% share in terms of revenue and an 18.4% share in terms of units sold in the global soundbar market in 2024, continuing its top position since 2014.

Various soundbar products, including the flagship HW-Q990D released last year, have been well-received by consumers for their immersive sound, Q-Symphony feature that integrates seamlessly with Samsung TVs, and convenient connectivity.

In December of last year, following the launch of the AI Subscription Club, the share of premium TV subscriptions rose from 20% to more than 50% by February of this year. Notably, the sales of Samsung's Neo QLED and OLED TVs have increased by more than 10% year-on-year, from December to February.

The AI Subscription Club is believed to have contributed to the increase in Samsung's premium TV sales. By reducing the initial purchase cost of premium TVs, which are relatively higher-priced appliances, the AI Subscription Club has garnered positive responses from consumers.