Korea Business News Agency - NSP NEWS.

(Seoul=NSP NEWS) = NC AI is pursuing a virtuous-cycle ecosystem strategy that connects game development, market validation, and publishing based on its proprietary “VARCO Game AI.”

The company said it has established an integrated support framework that goes beyond simply providing AI technology, helping small and indie developers improve production efficiency and lower barriers to market entry.

If a game developed using VARCO Game AI is officially launched on the App Store or other major platforms, NC AI will also provide marketing support in the form of incentives.

The initiative is designed to help developers gain an early foothold in the market by providing resources needed to secure initial users and build brand awareness. For games that achieve meaningful results after launch, the company will also offer opportunities for in-depth market testing through NC’s Mobile Casual Center.

Projects that prove their competitiveness through market testing may also be considered for formal global publishing agreements with NC, subject to internal review.

VARCO Game AI is a solution that integrates generative AI capabilities required across the entire game development process, including 3D asset generation, sound and voice creation, and translation.

The CEO of NC AI said, “The goal is to create an environment where developers can reduce the burden of production and focus on experimentation and innovation, thereby building a sustainable game development ecosystem.”

By Eun-young Huh(eunyoung114@nspna.com) and Bok-hyun Lee(bhlee2016@nspna.com)

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