(Seoul=NSP News Agency) jonghyuk Kim Journalist = Cafebene attracted about 16.5 billion won investment from a joint cooperation of Singapore and Indonesia.

This investment was from a joint cooperation named the Hallyu Ventures Pte. Ltd. A food-company of Singapore named Food Empire invested 51% in the Hallyu Ventures and Salim Group which is one of the largest groups on Indonesia, invested 49% in it.

Because of this investment, the Hallyu Venture has 38% of stocks of Cafebene, and became the second largest stock holder, behind K3 which has 52% of stock.

Cafebene is planning to concentrate on securing competitiveness by means of creation special brand values, such as food value and culture value.

The official of Cafebene said, “this investment is a result of recognition for firm brand value in domestic market, affiliates management and capability to marketing. For now on, role allocation, in the global market, will be done with the partners abroad.”