(Seoul=NSP News Agency) soon ki Lee Journalist = ‘BESPOKE Qooker’, a new concept cooking appliance, which Samsung Electronics released in the domestic market on the 28th of last month, has surpassed 10,000 units in sales.
As of the 24th of this month, the cumulative sales of BESPOKE Qooker were counted as 11,113 units, exceeding 10,000 units in less than a month since its release. In particular, in the six live commerce sessions, all the supplies prepared were sold out.
In addition, sales through My Qooker Plan, a purchase agreement service introduced for the first time in Samsung home appliances, accounted for an overwhelming portion(about 80%) of the total volume.
My Qooker Plan is a service that allows users to purchase BESPOKE Qooker at a significantly discounted price if they purchase a variety of groceries with Samsung Card over a certain amount each month during the contract period at the direct managed malls of 8 food companies that collaborated with Samsung Electronics.
The secret of Samsung BESPOKE Qooker’s popularity is that consumers who have trouble even cooking a meal kit can prepare a delicious and quick meal. In particular, users praised the ‘Scan Cook’ function, which automatically cooks food at once by scanning a barcode through the SmartThings Cooking app.
In addition, the fact that it has a minimal design that goes well with the BESPOKE home appliances and that it has excellent kitchen space utilization as it is a 4-in-1 appliance with microwave, grill, air fryer, and toaster functions is also analyzed as major factors of popularity.
NSP News Agency soon ki Lee Journalist firstname.lastname@example.org
Copyright ⓒ Korea's economic news agency NSP NEWS·NSP TV. All rights reserved-Redistribution Prohibited.