카카오, 3분기 영업이익 678억원 전망-NSP통신

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카카오, 3분기 영업이익 678억원 전망

NSP통신, 김하연 기자, 2020-04-13 08:35 KRD7 R0

#카카오(035720) #3분기 #실적 #영업이익 #매출액

(서울=NSP통신) 김하연 기자 = 카카오(035720)의 3분기 실적은 매출액 8496억원(QoQ, -2.0%), 영업이익 678억원(QoQ, -14.6%)으로 시장 기대치(746억원)를 소폭 하회할 것으로 전망된다.

매출에서는 포털비즈가 비수기 영향과 코로나 영향으로 디스플레이광고가 감소해 부진하겠지만 메신저광고와 톡비즈보드가 중심인 톡비즈는 견조한 흐름(일평균 4억원 수준)을 이어갈 것으로 전망된다.

콘텐츠는 PC게임이 비중이 큰 게임부문이 PC방부진의 영향으로 매출이 감소할 것으로 전망되는 가운데 카카오페이지는 코로나19 수혜로 적은 영업일수에도 불구하고 성장세를 이어갈 것으로 예상된다.

G03-8236672469

김학준 키움증권 애널리스트는 “비용측면에서는 인력증가와 연봉인상으로 기존인건비가 증가했으나 4분기에 반영되었던 인센티브가 소멸됨에 따라 소폭 감소할 것으로 보이며 마케팅비용도 게임부문 마케팅 감소분을 페이지 프로모션이 커버됨에 따라 비슷한 수준을 유지할 것”이라고 전망했다.

본 정보(기사)는 해당 업체에서 제공한 투자 참고용 자료로 NSP통신 의견과는 다를 수 있습니다. 이를 근거로 한 투자손실에 대해서는 책임을 지지 않습니다.