카카오골프예약, 누적 회원 142만 돌파-NSP통신

IT/과학

IT일반/과학
컴퓨팅/디바이스
게임
통신/모바일
인터넷/콘텐츠

G03-8236672469

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카카오골프예약, 누적 회원 142만 돌파

NSP통신, 이복현 기자, 2023-01-10 15:21 KRD7 R0

#카카오VX #카카오골프예약 #누적회원142만

청약 신청 300만건, 제휴 골프장 318개, 셀프 체크인 사용 횟수 14만회로 고르게 성장

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(카카오 VX)

(서울=NSP통신) 이복현 기자 = 스포츠 플랫폼 기업 카카오 VX(대표 문태식)가 10일 자사가 서비스하는 ‘카카오골프예약’ 플랫폼의 2022년 주요 성장 지표를 발표했다.

카카오골프예약 플랫폼은 2022년 주요 부분에서 고르게 성장하며 대한민국 대표 골프 예약 플랫폼으로 자리 잡았다.

먼저 누적 회원 수는 2022년 말 기준 142만명을 돌파해 전년 대비 1.3배(33%) 성장했다. 한 해 동안 티타임 수는 460만개를 달성해 전년과 비교해 18%, 골프 예약 서비스 앱 중 ‘카카오골프예약’ 플랫폼만이 제공하는 청약 신청 수는 300만건으로 전년 대비 91% 증가했다.

G03-8236672469

2021년 6월 이용자 편의를 돕고자 출시한 비대면 서비스 셀프 체크인 기능의 경우 2022년 한 해 동안 14만명이 이용했으며, 해당 기능을 도입한 골프장 중 일부의 이용률이 일 최대 90%를 넘어선 곳도 등장하는 등 꾸준히 저변을 확대 중이다.

2022년 카카오골프예약 플랫폼 성장 지표의 또 다른 특징은 이용자의 쏠림 현상이 완화된 것이다. 기존의 티타임 청약 기능과 스코어카드를 개편하고 카카오골프예약 플랫폼에서 편리하게 코스를 확인하고 공략할 수 있는 기능인 모바일 야디지(Yardage) 출시에 힘입어, 전년 대비 플랫폼 이용자는 수도권을 중심으로 경상권, 전라권을 포함한 전국 모든 권역에서 예약 기능을 쓰고 있다. 플랫폼 이용 연령층도 10대부터 60대까지로 예년보다 고르게 분포돼 있다.

카카오 VX 관계자는 “앞으로도 대한민국 대표 골프 플랫폼으로서의 위치를 공고히 할 수 있도록 청약과 스코어카드 등 기존 서비스 개선은 물론 스마트 골프장 사업의 확대를 통해 만족도 높은 서비스를 제공하겠다”라고 말했다.

한편 카카오 VX는 카카오골프예약 플랫폼의 골프 해외투어 서비스를 오픈하고, 2023년 1월 기준 318개의 골프장과 제휴를 맺고 있으며, 셀프 체크인과 셀프 체크아웃 기능 등을 접목한 스마트 골프장 사업 영역과 규모를 지속적으로 확장하고 있다. 향후에도 신기술에 재미를 더해 스포츠 업계의 디지털 혁신을 이어갈 예정이다.