넵튠 리메이크, 원시그널과 파트너십 계약-NSP통신

IT/과학

IT일반/과학
컴퓨팅/디바이스
게임
통신/모바일
인터넷/콘텐츠

G03-8236672469

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넵튠 리메이크, 원시그널과 파트너십 계약

NSP통신, 이복현 기자, 2023-12-26 13:55 KRX7 R0

#넵튠(217270) #리메이크 #원시그널 #파트너십계약 #디지털마케팅사업

원시그널과 리셀링 파트너십으로 CRM 마케팅 자동화 솔루션 추가 확보

(이미지 = 넵튠)

(서울=NSP통신) 이복현 기자 = 넵튠(각자대표 유태웅, 강율빈)이 지난 11월 합병한 리메이크를 통해 CRM 마케팅 자동화 솔루션(이하 솔루션)을 운영하는 원시그널과 공식 리셀러 파트너십 계약을 체결, 디지털 마케팅 사업 확대에 나선다.

넵튠의 퍼포먼스 마케팅 사업유닛 리메이크는 체계적인 시장 분석과 고도화된 전략으로 캠페인을 기획·실행하고 있다. 현재까지 컴투스, 펄어비스, 카카오게임즈 등 IT 기업들의 글로벌 프로젝트 성과를 극대화로 이끌어 내는 등 2018년 창업 이후 4년만에 누적 매출 327억원을 달성한 바 있다.

리메이크는 원시그널과 파트너십으로 공식 리셀러로서 국내 시장에 CRM 마케팅 자동화 솔루션 판매는 물론, 고객사들이 솔루션을 적용할 수 있도록 기술적인 컨설팅을 상시 지원하고 웨비나까지 추가로 제공할 방침이다.

G03-8236672469

뿐만 아니라 리메이크는 원시그널 솔루션을 이용자 이탈 지점 개선과 실제 구매를 유도하는 마케팅 수단으로 활용해 기존 및 신규 고객사는 고객 활성화로 인한 매출 증가라는 경영효과를 기대할 수 있게 됐다.

리메이크가 리셀링하는 원시그널의 솔루션은 고객들의 행동 데이터에 기반해 맞춤형 알림 메시지를 발송해주는 것이 특징이다.

넵튠은 이번 계약을 시작으로 자사의 주력 애드테크 서비스인 애드엑스, 애드파이와 퍼포먼스 마케팅에 특화된 리메이크를 연계함으로서 이용자 유입부터 관리, 수익화까지 자체적으로 진행할 수 있는 에코시스템을 구축하고 게임 및 앱 서비스에 통합 광고·마케팅 솔루션을 제공하는 경쟁력을 추가하게 됐다.

넵튠의 남산성 리메이크 사업대표는 “원시그널과의 파트너십으로 합리적이고 효과적으로 CRM 마케팅을 실행할 수 있는 솔루션을 추가로 확보하게 됐다”며 “향후 넵튠은 리메이크를 비롯해 넵튠의 광고 솔루션들과 시너지를 창출해 고객사들에게 통합 디지털 마케팅을 제공하는 기업으로 발돋움 하겠다”라고 말했다.

NSP통신 이복현 기자(bhlee2016@nspna.com)